Driven by the trends of electrification, intelligence, and globalization, the commercial vehicle industry is facing unprecedented opportunities and challenges. In this context, on November 15th, at the grand opening of the 22nd Guangzhou International Automobile Exhibition, Changan Kaicheng held a brand strategy launch event for "Smart Commercial · Moving towards the New", accelerating its transformation into a smart new energy commercial vehicle technology brand. Changan Kaicheng will rely on the technological advantages formed by Changan Automobile's three major plans of "Shangri La, Beidou Tianshu, and Haina Baichuan", gradually apply and equip high cost-effective technologies in commercial vehicles, achieve technological equality between commercial vehicles and passenger vehicles, and enable global commercial vehicle users to enjoy the dividends brought by technological progress.
In the process of Changan Automobile firmly transforming into an intelligent low-carbon transportation technology company and moving towards a world-class automotive brand, Changan Kaicheng, as the strategic carrier of commercial vehicle business, is an important component of Changan Automobile's overall strategy and a key link in Changan Automobile's roadmap for achieving high-quality development. At the Changan Kaicheng brand strategy press conference, Changan Automobile President Wang Junming emphasized that Changan Kaicheng is committed to becoming a "value innovation leader in low-carbon smart logistics". Changan Automobile provides comprehensive support for this, including resource allocation, capital injection, and technology sharing. The results of forward-looking research on emerging industries will also support Changan Kaicheng in a timely manner, comprehensively promoting Changan Kaicheng's transformation into a smart new energy commercial vehicle technology brand.
Changan Kaicheng focuses on serving commercial vehicle users, always focusing on user needs, deeply cultivating technology, passionate innovation, and continuously creating classic products, winning the recognition of millions of users. Faced with complex and ever-changing industry development trends and a new round of market competition, Changan Kaicheng has officially released its brand strategy and refreshed its brand identity based on changes in user demand, advances in industrial technology, and the leadership of Changan Automobile's three major plans. Changan brand commercial vehicles will continue to use the Sun logo to provide users with energy-saving and reliable traditional classic products. Changan Kaicheng is committed to building a brand of intelligent new energy commercial vehicle technology, focusing on intelligent new energy commercial vehicles. Starting from 2025, it will only launch new new energy products. At the same time, the Changan Kaicheng brand logo has been revitalized as the Cube logo, inheriting the spirit of upward innovation. The Cube represents the brand's pursuit of technology and efficiency, and the graphical elements reflect upward growth, upward breakthroughs, downward roots, and win-win cooperation with users. Chang'an Kaicheng will be driven by ultimate efficiency, and use low-carbon, energy-saving, and intelligent efficient technologies, products, and services as carriers to promote the development of commercial technology and benefit human life.
It is worth mentioning that Changan Kaicheng V919, as the first product under the "Smart New Energy Commercial Vehicle Technology Brand", will be launched on the market in the first quarter of 2025. In the next three years, more than 6 new energy vehicle models will be launched successively.
Changan Kaicheng, relying on Changan Automobile's strong R&D technology, has successfully developed the first native digital intelligent new energy commercial vehicle architecture - K01. As the core technical support of the Shuzhi New Energy Commercial Vehicle Technology brand, K01 architecture is a concrete presentation of Changan Automobile's six layer architecture technology in the commercial vehicle field. In the mechanical layer, energy layer, and electronic and electrical architecture layer, it is equipped with Changan Automobile's latest technological achievements and has core technical characteristics such as "decoupling of upper and lower layers, separation of software and hardware, and integration of vehicle and cloud". Compared with traditional architecture, the whole vehicle product developed based on K01 architecture has shortened the development cycle by one year, reduced R&D investment by 40%, and improved manufacturing efficiency by 30%, achieving a significant breakthrough in efficiency.
The K01 architecture can adapt to multifunctional scenarios for pickup truck series products and new energy intelligent light commercial vehicle series products. Through low floor design and more compact structural layout, it maximizes cargo volume and facilitates loading and unloading, providing customers with the ultimate efficiency loading experience. At the same time, modular design enables the K01 architecture to be matched with different functional installations, launching a series of models such as lightweight box trucks and enclosed transport vehicles to meet the needs of multiple scenarios such as urban distribution, express delivery, and cold chain. In addition, the application of new energy pure electric, intelligent cockpit, digital chassis and other technologies enables the K01 architecture to launch more passenger experience light passenger and pickup truck series models. It is particularly worth mentioning that Changan Kaicheng's K01 architecture is open and shared for the industry. Through cooperation in vehicle research and development sales, platform and technology output, and ecological services, partners across the entire value chain can achieve win-win development and jointly promote the efficiency upgrade of the digital new energy commercial vehicle industry.
Changan Kaicheng will take the K01 architecture as the technological cornerstone, adhering to the three major brand values of "smart technology, ultimate efficiency, and fast service", and endowing commercial vehicle products with new technology, products, and service experiences.
In terms of styling design, Changan Kaicheng adheres to the concept of intelligent functional aesthetic design, bringing users a smart functional experience from the design source. One is to achieve a perfect balance between simplicity and a sense of power through rational, clear, concise, and purely functional design language. By using functionally oriented, reliable and durable materials, the product is endowed with ultimate spaciousness, reliable and durable protection and trust; The second is to use innovative digital cube and suspended capsule geometric design to inject unique technological intelligence visual experience into the product, and meet the needs of multi scene experience through efficient interactive design; The third is to focus on users and scenarios, with efficiency as the core, to create modular space and convenient HMI, provide customized design to meet professional needs, and bring users a functional and thoughtful value experience.
In terms of chassis design, Changan Kaicheng relies on Changan Automobile Tianheng Intelligent Chassis Technology to achieve the technical characteristics of "variable upper mount and full range integration" of the chassis. By breaking the boundary between the upper and lower body arrangements, the space is maximally utilized, and the product loading utilization rate can reach up to 25% or more. Through the integrated centralized control of wire controlled steering, braking, and suspension, the safety and stability of commercial vehicles are maximized. For example, the Changan Kaicheng V919 series standard line control dynamic technology (IBCU) has increased the pressure building speed by 50%, optimized the braking distance by 7%, and achieved an energy recovery efficiency of 26%, which is 11% higher than its competitors in the same class.
In terms of body design, adhering to the design concept of "flexible and versatile body", the body can meet the needs of users such as easy replacement, easy expansion, easy modification, and large space. The body frame adopts an adjustable structural design, allowing the body size to be adjusted within a set range to meet different space requirements and storage efficiency. For example, the Changan Kaicheng V919 model has increased its cargo volume by 10% to 15% under the same length conditions, and its warehouse occupancy rate has reached 57.4%, leading the same level of light passenger vehicles.
In terms of battery design, Changan Kaicheng relies on the mature R&D management system of Changan Automobile Battery Research Institute, and the commercial Golden Bell Cover platform battery pack has the technical characteristics of long life, true safety, super efficiency, and fast energy replenishment. The battery pack adopts an efficient liquid cooled fast charging system, which can be expanded to include 2C and 4C fast charging technologies. Users only need to charge for 15 minutes to increase their range by more than 200 kilometers. The battery cell adopts a multifunctional coating to cover the negative electrode material and electrolyte film modification, which improves the service life to 4000 cycles. It can provide users with a warranty of more than 8 years and 600000 kilometers, meeting the high mileage and long service life needs of commercial vehicle users.
The commercial golden bell cover platform battery pack has the technical characteristics of long life, true safety, ultra-high efficiency, and fast energy replenishment
In terms of intelligent driving, Changan Kaicheng has developed unmanned logistics delivery vehicles based on Changan intelligent driving technology. The products have the technical characteristics of massive data, safety and reliability, super large computing power, and warm interaction. Changan Kaicheng will start small-scale production of unmanned logistics products in 2026, and rely on leading Changan intelligent driving technology to become a leader in unmanned logistics products.
In terms of smart logistics operations, Changan Kaicheng has released the "Photosynthetic Forest Plan", which aims to create a "smart car+smart cloud" logistics ecosystem through the smart logistics management platform "Changan Kaicheng Smart Butler", empowering logistics with ultimate operational efficiency through technology. This plan aims to achieve full time domain interconnectivity between vehicles and the cloud, build a one-stop full value chain management platform, horizontally integrate logistics elements, and vertically link various links in the vehicle lifecycle, thereby improving logistics efficiency and vehicle value.
In terms of global testing and validation system, Changan Kaicheng relies on Changan Automobile's global testing and validation system CA-ITVS to develop over 3400 validation standards at the component level, system level, and vehicle level, targeting more than 300 usage scenarios such as conventional use and extreme working conditions for commercial vehicle users. This ensures that global users can use their vehicles with peace of mind and confidently cope with various harsh usage scenarios.
In terms of full-time online fast service, Chang'an Kaicheng takes "fast" as the service tenet of commercial vehicles, strictly implements the "five commitments", and through measures such as moderately redundant terminal storage standards, fast logistics, replacement vehicle services, and 5G Internet technology remote diagnosis, it fully guarantees users' demand for daily vehicles and creates greater value for users.
Changan Kaicheng's brand strategy has been refreshed and released, relying on the concept of technological equality to fully promote the digital transformation of commercial vehicles. This is not only an important milestone in the brand's development process, but also indicates that China's commercial vehicle industry will open a new chapter of higher quality development. Looking ahead to the future, Changan Kaicheng is ambitious and aims to enter the top 5 global commercial vehicle market rankings by 2030, becoming a world-class commercial vehicle brand. I believe that under the guidance of this blueprint, Changan Kaicheng will work hand in hand with the industry and users to jointly create a beautiful future for the "Smart New Energy Commercial Vehicle Technology Brand".
